Delusional Online Reputation Management for Social Media

Let me describe the swirl of thoughts that run through my head whenever I mention a brand name…

The second before I type the company name, I start to consider whether that company is doing any ORM (Online Reputation Managment) and if they’ll ever see my mention of their name.

It’s always my hope that the company I’m mentioning is savvy enough to be actively measuring their brand in social media. After all, I’m making the effort to mention them, so whether they’re listening or not it’s possible my comment will have some affect on their business. (Yes I recognize that this blog is brand new and gets very little attention; but if a tree falls in the forest… it can still be heard.)

The Forecast is in the Tweet Clouds

I ran across Twitter Grader the other day and noticed a lot of people bragging about their overall scores as compared to others. After looking at a few Grade Reports for various high profile tweeters, I came to a simple conclusion: a Tweeter’s high score doesn’t mean that their tweets actually contain ‘quality’ information.