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	<title>Analytical.Me &#187; usability</title>
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	<link>http://www.analytical.me</link>
	<description>Tim Duke's thoughts on interactive marketing &#38; design</description>
	<pubDate>Sun, 23 May 2010 01:00:02 +0000</pubDate>
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		<title>Understanding Visitor Intent and Web Conventions</title>
		<link>http://www.analytical.me/b-understanding-visitor-intent-and-web-conventions.html</link>
		<comments>http://www.analytical.me/b-understanding-visitor-intent-and-web-conventions.html#comments</comments>
		<pubDate>Wed, 15 Oct 2008 23:10:59 +0000</pubDate>
		<dc:creator>Tim Duke</dc:creator>
		
		<category><![CDATA[usability]]></category>

		<category><![CDATA[web usability]]></category>

		<guid isPermaLink="false">http://www.analytical.me/?p=9</guid>
		<description><![CDATA[As this blog develops I'm surely going to be tweaking and adjusting various aspects concerning layout / typography / naming schemes / visual hierarchy etc ...

Over the last few years I've proven my ability to look at a website and recognize "user experience pitfalls" quite easily. On almost any website I visit I'm always thinking of link placement and colors, type spacing, navigation consistency etc...  How easy is the site to use? Am I struggling to find what I'm looking for or is it totally thoughtless?]]></description>
			<content:encoded><![CDATA[<p><img src="/wp-content/themes/tma/images/latest/understandingintent.jpg" alt="Understanding Intent - Web Usability" width="470" height="100" /><br clear=all></p>
<p>As this blog develops I&#8217;m surely going to be tweaking and adjusting various aspects concerning layout / typography / naming schemes / visual hierarchy etc &#8230;</p>
<p>Over the last few years I&#8217;ve proven my ability to look at a website and recognize &#8220;user experience pitfalls&#8221; quite easily. On almost any website I visit I&#8217;m always thinking of link placement and colors, type spacing, navigation consistency etc&#8230;  How easy is the site to use? Am I struggling to find what I&#8217;m looking for or is it totally thoughtless?</p>
<p><a title="Don't Make Me Think" href="http://www.amazon.com/Dont-Make-Me-Think-Usability/dp/0321344758/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1224111381&amp;sr=1-1" target="_blank">Steve Krug&#8217;s book</a> has been a huge eye-opener on learning web usability &amp; web conventions. Of course, most people read a few pages of his book and think &#8220;This is all no brainer stuff. I don&#8217;t need to read it.&#8221; Mistake! It&#8217;s imperative to keep his book close by for constant review. The concepts he addresses are often so simple they&#8217;re easy to forget to pay attention to.</p>
<p>It&#8217;s often the subtle things in web design that we overlook and Krug&#8217;s book does a great job at drawing them back into focus&#8230;</p>
<p>Things like:</p>
<ul>
<li>Clickable things should LOOK CLICKABLE. Don&#8217;t require a user to hover over stuff to see if it&#8217;s a link.</li>
<li>Make navigation obvious.</li>
<li>Be Trustworthy. Don&#8217;t trick readers or mislead them.</li>
<li>Omit <span style="text-decoration: line-through;"> Needless</span> Words - this includes <a href="http://www.codinghorror.com/blog/archives/000163.html" target="_blank">Happy Talk</a>.</li>
</ul>
<p>With all of this in mind, I&#8217;m professing my love for web usability and simultaneously admitting I&#8217;m not the God of Usability. That&#8217;s where my visitors and google Analytics come in. I&#8217;ve surely overlooked some aspects in web usability when I setup this blog.</p>
<p>The question is: What did I miss? and What can be improved?</p>
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