Why your little music festival isn’t trending in Twitter

As SXSW rolled through Austin this year, a number of people have been baffled by the fact that it wasn’t a trending topic—despite the fact that Twitter first became popular at SXSW a few years ago. The fact that it didn’t become a trending topic really shouldn’t be surprising. Lets do some basic math to figure out why…

Trimming Your Passions to Find Your Online Audience

In trying to grow the amount of people “following” me, I’ve often struggled with trying not to narrow what I post online into one specific niche; while at the same time recognizing that targeting a very specific audience is exactly what builds followers. It’s my blogging paradox, if you will.

Delusional Online Reputation Management for Social Media

Let me describe the swirl of thoughts that run through my head whenever I mention a brand name…

The second before I type the company name, I start to consider whether that company is doing any ORM (Online Reputation Managment) and if they’ll ever see my mention of their name.

It’s always my hope that the company I’m mentioning is savvy enough to be actively measuring their brand in social media. After all, I’m making the effort to mention them, so whether they’re listening or not it’s possible my comment will have some affect on their business. (Yes I recognize that this blog is brand new and gets very little attention; but if a tree falls in the forest… it can still be heard.)

Twitter’s Appeal is the Signal : Noise Ratio

As more big names keep showing up on Twitter (Southwest, Comcast, MSNBC) people are get more excited about using Twitter as a means for connecting with real people inside these companies. Obviously everyone wants to be heard and right now Twitter is a great spot for the little guy to actually be heard by the corporate giants.