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The Paradox of Choice (of books)

Disclaimer: I haven’t read the book by Barry Scwhartz (Paradox of Choice). yet.

The real purpose of this post is to understand how others are making choices out there regarding all the books on marketing, business life / management, ’self-help’; how do you sift through the books and choose what’s worth reading? And most importantly, what’s worth implementing?

Where are you getting your book recommendations?

So far the collective response I’ve heard from peers is “I take a mish-mash of things from a lot of books.” IĀ supposeĀ that’s a completely reasonable thing to do. Perhaps that’s what I’ve been hoping to do as well. My quest will never stop and that’s perfectly acceptable.

Here are books I seem to repeatedly reference and try to practice the ‘teachings’ of:

Business & Life in General:

Graphic Design, Web & Typography:

  • The Elements of Typographic Style by Robert Bringhurst
  • Web Analytics: An Hour A Day by Avinash Kaushik
  • Don’t Make Me Think by Steve Krug
  • Graphic Artists Guild Handbook: Pricing & Ethical Guidlines

I’m skipping over spiritual readings and fiction for this post. These are both extreme areas of personal interest but addressing them would be little excessive for just one post.

What books that have stood out in your life and why?

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