analytics

The Forecast is in the Tweet Clouds

I ran across Twitter Grader the other day and noticed a lot of people bragging about their overall scores as compared to others. After looking at a few Grade Reports for various high profile tweeters, I came to a simple conclusion: a Tweeter’s high score doesn’t mean that their tweets actually contain ‘quality’ information.

Though I suppose the definition of what I consider ‘quality’ could be challenged here… The biggest thing I noticed was the Tweet Cloud at the bottom of Grade Report and what it said about the tone of the twitter user.

If the largest words in your Tweet Cloud are anything like LanceArmstrong’s, you’re probably conveying a pretty positive and overall congruent feeling with what you would hope to find in his daily activities. At the time of posting, Lance Armstrong’s Tweet Cloud includes: Kids, Ride, Good, Riding, Dinner, New. All of these terms are arguably great things to have pop-out. If his Tweet Cloud was filled with curse words, negativity or subject keywords the reader isn’t interested in, they might reconsider their choice to follow him.

Going forward I intend to use the Tweet Cloud as one of my metrics for measuring my ‘tweet quality.’ Hopefully this will help me gauge the tone of my “140 character internet voice.”

Of course, I’ll have to monitor the rate at which I’m gaining new followers—and losing them—to understand whether my tone is connecting with people or not. That’s something to be saved for another post.

What does your Tweet Cloud say about you?

Tags: analytics, measuring social media, twitter