social media

Delusional Online Reputation Management for Social Media

Let me describe the swirl of thoughts that run through my head whenever I mention a brand name…

The second before I type the company name, I start to consider whether that company is doing any ORM (Online Reputation Managment) and if they’ll ever see my mention of their name.

It’s always my hope that the company I’m mentioning is savvy enough to be actively measuring their brand in social media. After all, I’m making the effort to mention them, so whether they’re listening or not it’s possible my comment will have some affect on their business. (Yes I recognize that this blog is brand new and gets very little attention; but if a tree falls in the forest… it can still be heard.) 

This whole post was spawned from noticing “zoom zoom” show up in a ‘trending topics’ cloud the other day. It got me thinking about how many businesses put their feelers out to monitor more than just the mention of their name and expand it to include slogans, products, ad campaigns or even their brand image.

Imagine you’re running errands all day and in the midst of it you fire-off the Tweet: “Dog park > Coffee w/ @yourmom > oil change > cleaners > groceries > daycare! Zoom Zoom!”

and right there at the end of your tweet you’ve done something for Mazda. You’ve shown them how the Zoom Zoom campaign slogan is reaching far enough to be transformed to an idea rather than just a tag line in a commercial. Success! 

Of course, if they aren’t listening to social media with keen ears, they’ll have to rely on other methods for measuring their reach. 

Ok, maybe that’s not a great example. I just wanted to illustrate that these are the things I think about during the day. Hopefully I’m not alone.

© 2008 Analytical.Me.