Trimming Your Passions to Find Your Online Audience

In trying to grow the amount of people “following” me, I’ve often struggled with trying not to narrow what I post online into one specific niche; while at the same time recognizing that targeting a very specific audience is exactly what builds followers. It’s my blogging paradox, if you will.

Delusional Online Reputation Management for Social Media

Let me describe the swirl of thoughts that run through my head whenever I mention a brand name…

The second before I type the company name, I start to consider whether that company is doing any ORM (Online Reputation Managment) and if they’ll ever see my mention of their name.

It’s always my hope that the company I’m mentioning is savvy enough to be actively measuring their brand in social media. After all, I’m making the effort to mention them, so whether they’re listening or not it’s possible my comment will have some affect on their business. (Yes I recognize that this blog is brand new and gets very little attention; but if a tree falls in the forest… it can still be heard.)