December 2010
2 posts
Twitter's appeal is the signal to noise ratio......
As more big names keep showing up on Twitter (Southwest, Comcast, MSNBC) people are get more excited about using Twitter as a means for connecting with real people inside these companies. Obviously everyone wants to be heard and right now Twitter is a great spot for the little guy to actually be heard by the corporate giants.
And for a while this will actually be possible. However, as more people...
Online Reputation Management beyond tracking...
Let me describe the swirl of thoughts that run through my head whenever I mention a brand name…
The second before I type the company name, I start to consider whether that company is doing any ORM (Online Reputation Managment) and if they’ll ever see my mention of their name.
It’s always my hope that the company I’m mentioning is savvy enough to be actively measuring their brand in social media....